My name is Billy So. I am a UX designer who focused on web & interface design. Based in Vancouver, Canada.
I help businesses to solve problems using simple, meaningful digital solutions. I seek the balance between achieving business objectives and crafting a delightful customer experience.
“End users” is business terminology that lacks empathy. I am a strong advocate for the customers, and that is why I design for them. The success of a business is based on building a long-lasting, meaningful relationship with its customers, who are people just like us. To do so, businesses must connect emotionally with their customers, and this is what I do.
Currently, I am the Product / UX Designer at Later.
I am always up for freelance work or collaborations, so please contact me if you would like to work with me or if you just want to chat (shoes, technology, design…) feel free to drop me a line as well.