Get Your Peabody On! App

Get Your Peabody On!


DreamWorks Animation

Mr. Peabody & Sherman is a 3D animated film that is produced by DreamWorks Animation. The film is based on the characters from the Peabody’s Improbable History segments from the 60s animated television series.

Project Brief

Coastal Contacts was chosen as one of the marketing partners because it could craft a tangible experience by manufacturing the main characters’ iconic glasses. To leverage on the iconic glasses, DreamWorks wanted a photobooth app that let people to get their peabody on. The app will allow people to wear the iconic glasses and put on the characters’ accessories.

Objectives

As the UX designer of Coastal Contacts, I have the opportunity to collaborate with DreamWorks animation to work on the official app for smartphones and tablets. Since the target audiences would be children and families, the interaction has to be fun and the interface has to be easy to use. 

For this project, my responsibilities include Experience Design, Interaction Design, and providing the art direction that bring visibility of the partnership between DreamWorks Animation and Coastal Contacts.

Process

Below is the documentation that outlines the workflow and interactivity of the app. Mockups are also included to identify the appropriate opportunities of introducing the cross marketing partnership with Coastal Contacts.

Result

peabody_motox_1

peabody_motox_2

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  • interaction design
  • interface design

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